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Winning Isn't Normal

Whatever Your Endeavor

Winning Isn’t
Normal®

A philosophy for outperforming the competition.

The separately copyrighted “W.I.N.” passage is
likely the most read & widely used literary work in history!


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Books by the International Swimming Hall of Fame

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Whatever Your Endeavor . . . WINNING ISN’T NORMAL


Products to Inspire Performance Excellence

because . . . WINNING ISN’T NORMAL®