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Winning Isn't Normal

Whatever Your Endeavor

About Dr. Keith Bell

Former National Team Sport Psychologist:
🇺🇸 Team USA • 🇦🇺 Australia • 🇨🇦 Canada • 🇳🇿 New Zealand • 🇬🇧 Hong Kong • 🇰🇾 Cayman Islands 🏆
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AUTHOR: Dr. Bell has written ten books and countless journal and magazine articles on performance psychology. A 9-time recipient of the International Swimming Hall of Fame prestigious Buck Dawson Book of the Year Award, the most of any author; Dr. Bell continues to make unique and valuable contributions businesses, schools, teams, athletes, performers, artists and others who seek to outperform the competition.

SPORTS PSYCHOLOGIST: Having begun his career as a sports psychologist working with The University of Texas Longhorns and the Kenyon College Lords and Ladies, arguably two of the most successful collegiate athletic teams of all time in any sport, Dr. Bell was a pioneer in Sports Psychology and the first full-time sports psychologist in private practice. Dr. Bell is considered the father of swimming psychology and is internationally recognized as one of the foremost experts on sports performance enhancement.

Dr. Bell has served as the Sports Psychologist for the National and Olympic teams for the U.S., Canada, Australia, New Zealand, Hong Kong, and Cayman Islands as well as giving talks, camps and clinics for hundreds of Club Swimming, YMCA, collegiate, and National Teams. He has spoken to thousands of parents in parent sessions for hundreds of teams.

COACH: Bell has coached every level from summer club to collegiate, from novice to internationally ranked, swimmers, runners, and triathletes. He helmed the University of Texas Women’s Swim team as its first paid Head Coach and subsequently founded and coached 4 masters teams in Austin. He coached his wife, 1972 Olympic Triple Gold Medalist, Sandy Neilson, as she returned to the sport after a 12 year hiatus. At age 32, Neilson placed 5th at the 1988 Olympic Trials with a time that would’ve made finals at the Seoul Olympics. She became the first woman to rank Internationally in 3 different decades.

SWIMMER: Dr. Bell continues training every single day. Poised to extend his streak to 12,000 on February 24, 2022 and hopefully continuing without a single missed calendar day of training. A 4-time All-American while at Kenyon College, Dr. Bell went on to hit lifetime best times in his 50’s. He is the only male swimmer to win 11 Gold Medals in a single USMS National Championships.